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Business & Marketing

October 17, 2024
How to build the confidence to succeed in aesthetic practice
Do you find yourself asking, how can I become confident in X? And ‘X’ could be a new injection procedure, a consultation tip, talking about compli...
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October 10, 2024
Leaving healthcare for full-time aesthetics: building a strategy
Some of you might be wondering how to approach the situation where you want to leave your role in the NHS to pursue a full-time career in aesthetic pr...
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September 19, 2024
The clinical path to being a successful medical aesthetic practitioner
If you are building a career as a medical aesthetic practitioner, you are on a journey which will hopefully lead to success, but it won’t come easy,...
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September 12, 2024
Avoiding workplace toxicity in an aesthetic clinic business
Working with others and growing your team of aesthetic clinicians can be a significant challenge for business owners. You may start out with a close-k...
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September 5, 2024
Chasing profit could be the biggest mistake when building your clinic
What is driving your aesthetic clinic business? Do you have a passion for your patients and clinical work, or is it all about the profit? In this blog...
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June 27, 2024
Clinic businesses: Chelsey Brown’s top tips for building success
It takes guts, resilience, medical expertise, confidence, and unwavering determination to build a clinic empire, want to learn how to achieve success?...
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June 20, 2024
Clinic businesses: Chelsey Brown, ‘How I built 3 clinics in 4 years’
If you are a cosmetic nurse practitioner or doctor trying to build something special with your aesthetic business, it can be very valuable to learn fr...
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September 28, 2023
The T-Shirt That Beats The Bullies
Ordinary Whores Do It Best, So Let’s Put It Proudly On Our Chest! Introducing The T-Shirt That Beats The Bullies! Dear fellow Ordinary Whore! He...
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September 25, 2023
How to grow an Instagram audience with a proven strategy
Most aesthetic clinicians want to grow their aesthetic business using social media but have no idea where to even begin. And that is exactly where Dr ...
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September 21, 2023
How to build a successful aesthetic brand through social media
It might surprise you to know that Dr Tim Pearce – yes, the same Dr Tim Pearce who produces weekly YouTube videos and Instagram Lives on medical aes...
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August 28, 2023
Common questions about botulinum toxin (Botox) treatments
When starting out in medical aesthetics, there are many situations that can arise which can leave you struggling for answers – Should you treat pati...
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August 17, 2023
Mistakes clinicians make when starting an aesthetic business
If you have just started out with your aesthetic business, you may feel overwhelmed, be working long hours, making mistakes, fearing failure, and aski...
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July 27, 2023
Fuelling business growth, interview with Dr Felix Bertram
If you want to start your own business in aesthetics and make the move from primary healthcare or are an experienced aesthetic clinic owner looking to...
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June 22, 2023
Why Gen Z are dominating the aesthetic and plastic surgery market
New statistics from the American Academy of Facial Plastic and Reconstructive Surgery show that Gen Z or Zoomers are quickly becoming the biggest cons...
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June 15, 2023
Managing referrals: incentivising and referral programmes
Recently, Dr Tim Pearce welcomed his apprentice winner, nurse Charlotte to a podcast to reflect on managing referrals for your aesthetic business. In ...
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June 12, 2023
Expert questions: How to get started in medical aesthetics
Getting started in aesthetics can be a big step change in the career of a healthcare professional, managing your finances and budgeting for your new r...
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June 8, 2023
Promoting your aesthetic business with videos on social media
Recently, Dr Tim Pearce welcomed his apprentice winner, nurse Charlotte to a podcast to reflect on promoting your aesthetic business on social media. ...
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June 5, 2023
Pricing: how to charge for your aesthetic services
Recently, Dr Tim Pearce welcomed his apprentice winner, Nurse Charlotte to a podcast to discuss pricing and how to charge patients for your aesthetic ...
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May 29, 2023
How to move out of the NHS and into medical aesthetics
Recently, Dr Tim Pearce welcomed his apprentice winner, Nurse Charlotte to a podcast to discuss her story and journey into medical aesthetics as a nur...
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May 25, 2023
Leaving the NHS to go into aesthetics: dealing with judgement and guilt
Recently, Dr Tim Pearce welcomed his apprentice winner, Nurse Charlotte to a podcast to discuss a common struggle faced by healthcare professionals wh...
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April 17, 2023
How to book in a patient who asks: “How much for 1ml?”
You receive a DM or telephone call from a potential new patient… you are excited, right? Then, oh no, your heart sinks when you read or hear their f...
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February 20, 2023
How to tell your patients about the hidden costs to you
Record inflation, higher interest rates, and the cost-of-living crisis are front and centre in the news, but it is not just your patients who need to ...
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January 16, 2023
Top tips for achieving your aesthetic goals in 2023
Reflection is a great tool to help aesthetic practitioners hone their craft as both a clinician and an entrepreneur. In this blog, Dr Tim Pearce refle...
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October 12, 2022
Julie Horne: pricing strategies that focus on you not the competition
At the recent Inner Circle 2022 event in Switzerland, Miranda Pearce sat down to interview Julie Horne RN, co-founder of the Swiss Aesthetics Institut...
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September 1, 2022
Doctor to entrepreneur, interview with Dr Felix Bertram
Transitioning from a career in primary healthcare to running a private business in aesthetic medicine can leave many clinicians with a sense of guilt ...
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August 26, 2022
Miranda Pearce – Customer Service, Communications and Conversions
‘Inside Aesthetics’ Podcast Miranda Pearce explores the issues around motivation and mindset on the Inside Aesthetics podcast. The full ...
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July 21, 2022
Patients on a budget: How to adapt your treatment portfolio
We have established that patients are feeling the squeeze financially and have a lower budget in the current economic climate. There are ways that you...
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July 14, 2022
Patients on a budget: How to meet their needs without cutting prices
The news is currently full of phrases like ‘recession’, ‘inflation’, and ‘cost of living crisis’; this can be a worry for any business, an...
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June 9, 2022
Miranda Pearce – Don’t Allow Self Belief To Limit Sales
‘Inside Aesthetics’ Podcast Miranda Pearce explores the issues around motivation and mindset on the Inside Aesthetics podcast. The full ...
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May 26, 2022
Win a ‘Golden Ticket’ to Julie Horne’s Inner Circle
Dr Tim Pearce has announced how one Aesthetic Clinician could win a once in a lifetime opportunity worth $10,000! He’s giving away a ‘Gold...
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