November 8, 2021

Aesthetics Marketing Expert Blog

Mindset guru and aesthetics marketing expert Miranda Pearce has built a sizeable presence on Instagram, with loyal and engaged followers for her page.

In this blog, she has shared her Instagram marketing journey and gives her advice on who to follow.

Miranda Pearce Instagram Followers

By Miranda Pearce, Marketing

Below is the evolution of who I chose to follow on Insta over 4 years.

1) The rookie stage:

I followed anyone who followed me out of politeness…I’m looking at you, Mark the solider from Idaho ?

2) The resentful stage:

By using an app that is no longer allowed, I was able to see who unfollowed me as soon as I followed them back. Fuckers, I thought!

So, I got a bit more targeted in my follow backs and only did it if they were the kind of people I was actually likely to sell to eventually.

3) The proactive stage:

I started proactively looking for people who might be ‘my people’ and followed them. I searched hashtags, and other people’s follow lists.

4) The ratio stage:

Recently I’ve been getting lots more followers per day, so I’ve stopped automatically following people back who are my target audience.

My reason?

Now that I can, I’d like to get my ratio of followers-to-people-I-follow to about 2:1. In other words, I currently follower 3275, so I’d like to get to about 5400 followers and keep it at that ratio.

It just feels energetically right to me. I personally don’t want to be following the same number who follow me, because it feels like I only got them because I follow them instead of earning them.

Check out Tim’s ratio ?? #ShowOff

Dr Tim Pearce Instagram

So, what should your strategy be?

However you decide to approach follows, make sure you stick with this one GOLDEN RULE. Listen up now because this is very important:

Only follow the kind of people who might buy from you at some stage.

For example:

  • They’re local to you
  • And they look like your typical patient gender-wise, age-wise etc
  • There’s something in their profile that looks like they might enjoy looking after their appearance, e.g. they go to the gym

Remember, we have to train the algorithm like a dog. When it sees that these kind of people are important to you, and you’re trying to add value to them with your posts, it will put you in front of more of them ??

Free Marketing Tips for Aesthetic Medical Professionals

Miranda Pearce has led and inspired thousands of aesthetics medicine practitioners through her newsletter and Instagram.

Here are 3 great ways to access more marketing wisdom for free:

  1. Instagram

    Check out and learn more marketing top tips from Miranda on her Instagram feed

  2. Newsletter

    Signup for Miranda’s Aunty M Newsletter for weekly marketing and mindset tips and updates

  3. Free aesthetics marketing webinar

    Join Miranda’s latest webinar, available at: to learn more and receive some free marketing tips to get started
    The introductory webinar by the creator of the Dream Customer Attraction Method (DCAM) eLearning course will include free tips on how to effortlessly generate 75 killer content ideas that will lead to bookings, the secret 3-step formula to make social posts that will stop the tumbleweed forever, and the surprising truth about how many followers you really need to make a 6-figure income from aesthetics.
    Please sign up for the marketing webinar below:

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More aesthetics marketing information

Dr Tim Pearce eLearning

Dr Tim Pearce MBChB BSc (Hons) MRCGP founded his eLearning concept in 2016 in order to provide readily accessible BOTOX® and dermal filler online courses for fellow Medical Aesthetics practitioners. His objective was to raise standards within the industry – a principle which remains just as relevant today.

Our exclusive video-led courses are designed to build confidence, knowledge and technique at every stage, working from foundation level to advanced treatments and management of complications.

Thousands of delegates have benefited from the courses and we’re highly rated on Trustpilot. For more information or to discuss which course is right for you, please get in touch with our friendly team.

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