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Aesthetics Marketing Expert Blog
Aesthetics marketing expert Miranda Pearce shares her 5 Tips For Killer Social Media Titles.
Her crucial Instagram Insights could be of real value in elevating your aesthetic treatment marketing and communication on social media.
By Miranda Pearce, Marketing
If you implement these 5 simple changes to your social media posts, you will be shocked by how much it increases your likes/comments.
1) Stop Wasting PRIME REAL ESTATE
This one is more of a realisation you need to have, so listen up.
Titles on your IGTV videos, Facebook lives, AND the first few characters of your post captions…
…is like paying millions of pounds for advertising space on Time Square in New York.
You only have a TEENY TINY window of opportunity to entice your audience to click.
So, you need to start treating that space like the gold dust it is, and stop whamming up any old random words.
2. What’s IN IT FOR ME To Click On Your Video/Post?
What’s in it for me?
Seriously, I’m asking you a question.
Why the frig should I click on your video/post?
Your video title/1st line of caption must explicitly tell me what I am going to GET if I click.
Think about your own behaviour on social media.
It feels like a risk to click on videos/post captions, right?
You only click if you think it’s going to add to your life.
E.g. in the above example I entice the reader with something concrete they’re going to get by reading the caption.
3. Curiosity
An incredibly important force in human psychology is the NEED TO KNOW!
Our hunter-gatherer ancestors survived because they knew the location of poisonous vs nutritious berries.
So, we’ve evolved to listen out for juicy morsels of gossip with the promise of more survival info.
Eg the above caption 1st line is intriguing. It promises a story. It tantalises the reader to click to hear more.
4. Keep It Short
This is an example of a BAD title/1st line.
I didn’t get across the what’s-in-it-for-me quickly enough, so it’s too much of a risk to click.
You’re probably wondering how many characters you have.
It differs on each social media platform, but my tip before you post is:
Go and look at a similar post/video on your mobile phone and count how many characters can be seen at first glance. That’s how long you have.
5. ‘How To’
A brilliant way to show your audience that they are going to get something from your post is to offer a ‘How to…’, see below example.
‘How to’ just feels so concrete.
Eg you could say ‘How to stop wasting money on your skin care regime’.
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Free Marketing Tips for Aesthetic Medical Professionals
Miranda Pearce has led and inspired thousands of aesthetics medicine practitioners through her newsletter and Instagram.
Here are 3 great ways to access more marketing wisdom for free:
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InstagramCheck out and learn more marketing top tips from Miranda on her Instagram feed
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Newsletter
Signup for Miranda’s Aunty M Newsletter for weekly marketing and mindset tips and updates
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Free aesthetics marketing webinar
Join Miranda’s latest webinar, available at: https://www.mirandapearcemarketing.com/marketing-webinar-registration to learn more and receive some free marketing tips to get started
The introductory webinar by the creator of the Dream Customer Attraction Method (DCAM) eLearning course will include free tips on how to effortlessly generate 75 killer content ideas that will lead to bookings, the secret 3-step formula to make social posts that will stop the tumbleweed forever, and the surprising truth about how many followers you really need to make a 6-figure income from aesthetics.
Please sign up for the marketing webinar below:
More aesthetics marketing information
- Dream Customer Attraction Method (DCAM) eLearning course – containing so much more of these kinds of juicy tips
- Miranda Pearce
Dr Tim Pearce eLearning
Dr Tim Pearce MBChB BSc (Hons) MRCGP founded his eLearning concept in 2016 in order to provide readily accessible BOTOX® and dermal filler online courses for fellow Medical Aesthetics practitioners. His objective was to raise standards within the industry – a principle which remains just as relevant today.
Our exclusive video-led courses are designed to build confidence, knowledge and technique at every stage, working from foundation level to advanced treatments and management of complications.
Thousands of delegates have benefited from the courses and we’re highly rated on Trustpilot. For more information or to discuss which course is right for you, please get in touch with our friendly team.
