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Dr Tim Pearce
Instagram marketing guru Miranda Pearce shares inside secrets for aesthetic clinicians on how to get more FREE exposure for their efforts through 7 extra locations – and more clients as a result!
Miranda has built her personal following to over 10,000 followers on Instagram. Her speciality area is helping aesthetic clinicians to grow their own businesses through relevant and effective marketing.
In her latest email newsletter, Miranda gave her insight. She explains:
“Have you ever done a Reel/post on Insta that’s RANDOMLY done better than normal?
You’re happy, but you wonder what witchcraft’s at play! ?♀️
The answer is that the algorithm is showing your post to more people than just your followers. Nice!
There are 7 locations on Instagram where this free algo juice gets dished out.
And, if those newbies like what they see in your post, they might just follow you too ? “
7 Instagram locations to get followers
1. Instagram location pages
Miranda says that tagging your posts with the location is an easy win for reaching a bigger local audience
“When users search within the app’s search box they have the chance to click on ‘Places’ and see posts that show them what’s going on locally.
“If you’ve tagged your posts in your clinic’s location, chances are good that your post will get found on your town’s page for a short while.”
2. Hashtag pages
Miranda says:
“Very similar principle here, but instead of the page showing users posts relating to a particular location, the hashtag pages show users recent posts that have used a particular hashtag e.g. #lipfillerslondon
“This is super useful for you because some of your Dream Customers will literally search by hashtags, a bit like Googling, but Insta style.
“If you use the hashtag on your posts that your Dream Customer is searching for, your post should be found on the hashtag page, even if just for a short while. It all helps.”
This explains why hashtags are so important – when you add hashtags to your Instagram posts, you are automatically influencing how they appear wherever users click on a hashtag for more similar posts.
3. Instagram explore page
“This is the big one! If your posts make it on the explore page, you’ve hit the algo juice jackpot and you’re likely to get loads of likes, and hopefully some followers too.
“The explore page is a buffet selection of posts that Insta suggests to users based on what it knows they like.
“If lots of your existing followers engage with your post within the first 15 mins after posting, the algo will think the post is valuable and it’s more likely to put it on the explore page to your non-followers.”
Why not take a look at your own explore page and see what comes up – it’s bound to give you some ideas for posts of your own.
4. The Reels Explore Page
“This is very much like the main explore page, but it’s in the Reels section of the app, and it’s even more powerful because they just play automatically without the user even clicking.
“If your Reel has randomly done well, the algo probably put it on here!”
To find out more about the phenomenon of reels, see Miranda’s recent blog How to conquer REELS in 6 easy steps – expert Instagram hacks.
5. Suggested pages to follow
“Have you ever noticed Insta suggesting pages that you should follow? It happens all over the app.
“It’s Insta’s interests to encourage its users to follow people who will provide them value, so they stay on the platform longer.
“So, if you build a great relationship with your followers, where you’re educating them, making them laugh etc, and then they engage with your posts/stories/inbox, the algo will suggest to their friends to follow you too .”
6. Following hashtags
“As you can see above, I follow the hashtag #lipfillerlondon
“That’s something users can do to proactively stay in touch with topics they’re interested in.
“If a user has followed a hashtag, they no longer have to keep searching for that hashtag, they will just get key posts served up to them on a plate within their feeds.
“If lots of your existing followers engage with your post within the first 15 mins after posting, the algo will think the post is valuable and it’s more likely to show it to your non-followers in this way.”
7. Tags and shares
“I got 100 followers in 24 hours when the divine Tanya Khan said this about me on a tagged story.
“Although I didn’t ask for this, you should DEFO be asking your customers who love their treatment result to tag you in their Insta stories.”
More from Miranda Pearce Mindset
Aesthetics Marketing Tips & Support
For more Instagram and marketing tips, follow, tag and share Miranda. She’ll soon return the favour and follow you back. Plus you’ll get regular updates with advice and ideas on how to build your aesthetics practice. It’s a lively and vibrant community of like-minded aestheticians.
New Marketing eLearning Course
Dream Customer Attraction Method
Coming soon – an innovative eLearning course to help aesthetics clinicians to produce the best possible marketing campaigns for their own aesthetics businesses.
The Dream Customer Attraction Method will help you get new clients and build your business through a deeper understanding of your customer.
It’s about building value, both in business and the way your customers see you, which will help you to attract AND convert more customers to your aesthetics business.
The course includes a whole section on Instagram mastery!
This course will be ready at the end of May – watch this space for more information!
Join our waiting list
To be the first to know about this course, please sign up for the DCAM list below:
Dr Tim Pearce eLearning
Dr Tim Pearce MBChB BSc (Hons) MRCGP founded his eLearning concept in 2016 in order to provide readily accessible BOTOX® and dermal filler online courses for fellow Medical Aesthetics practitioners. His objective was to raise standards within the industry – a principle which remains just as relevant today.
Our exclusive video-led courses are designed to build confidence, knowledge and technique at every stage, working from foundation level to advanced treatments and management of complications.
Thousands of delegates have benefited from the courses and we’re highly rated on Trustpilot too. For more information or to discuss which course is right for you, please get in touch with our friendly team via email on support@drtimpearce.com or using the contact form below.
