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Dr Tim Pearce
Aesthetics Marketing Expert Blog
While more practitioners than ever turn to social media to attract clients, the early days can be frustrating. Those quickest to ‘follow’ and ‘like’ your activity may not be relevant in terms of potential clientele.
Miranda Pearce shares her advice on how to get the right type of people to see your posts.
By Miranda Pearce, Marketing
Almost every day a practitioner says to me “The only followers I have are other injectors or johns_bargain_fillers ?”
And, unless you have something to sell to your colleagues, they’re as much use to you as a chocolate teapot.
Below are 3 practical tips to change that. Warning: the 3rd one is a bit controversial.
But first let me explain a fundamental truth:
The Insta algorithm is like a dog being trained.
Every single move you make in the app trains the algorithm what you like, and what value you might bring to your audience.
TIP # 1: Choose wisely who you follow
Don’t follow practitioners back just because they follow you.
Only follow local people who are likely to buy from you.
TIP # 2: Reduce how much you engage with colleagues’ posts
This might sound cold, but Instagram reps have made it clear that the algo values relationships. So if you’re loving on other injectors and vice versa, the algo will suggest your page to more of them.
TIP # 3: Stop making content that’s mean about your customers just to get a laugh from colleagues
This one is complex, but suffice to say I’ve seen a massive rise in posts that are harshly laughing at patients instead of with them.
It’s OK, like Dr Naomi does so sublimely, to laugh at patients’ funny quirks eg wanting loads of filler, but only if the implication is you also do the same. That way, you’re laughing with them, not at them.
This is a fine line for you to navigate, but all I’ll say is don’t be surprised when you get followed by a load of injectors because you made posts that tickle THEIR funny bone instead of your customers’.
Before you post, ask yourself:
Is this valuable to my dream customer, or am I just having a laugh with my colleagues?
Free Marketing Tips for Aesthetic Medical Professionals
Social media guru Miranda Pearce has led and inspired thousands of aesthetics medicine practitioners through her newsletter and Instagram.
Here are 3 great ways to access more marketing wisdom for free:
- Check out and learn more marketing top tips from Miranda on her Instagram feed
- Signup for Miranda’s Aunty M Newsletter for weekly marketing and mindset tips and updates
- Join Miranda’s latest webinar, available at: https://www.mirandapearcemarketing.com/marketing-webinar-registration to learn more and receive some free marketing tips to get started
The introductory webinar by the creator of the Dream Customer Attraction Method (DCAM) eLearning course will include free tips on how to effortlessly generate 75 killer content ideas that will lead to bookings, the secret 3-step formula to make social posts that will stop the tumbleweed forever, and the surprising truth about how many followers you really need to make a 6-figure income from aesthetics.
Free aesthetics marketing webinar
Please sign up for the marketing webinar below:
More aesthetics marketing information
- Dream Customer Attraction Method (DCAM) eLearning course
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Dr Tim Pearce eLearning
Dr Tim Pearce MBChB BSc (Hons) MRCGP founded his eLearning concept in 2016 in order to provide readily accessible BOTOX® and dermal filler online courses for fellow Medical Aesthetics practitioners. His objective was to raise standards within the industry – a principle which remains just as relevant today.
Our exclusive video-led courses are designed to build confidence, knowledge and technique at every stage, working from foundation level to advanced treatments and management of complications.
Thousands of delegates have benefited from the courses and we’re highly rated on Trustpilot. For more information or to discuss which course is right for you, please get in touch with our friendly team.
