It can be quite a vulnerable feeling when a potential patient asks you “How much for 1 ml?” It’s like you’re being reduced to a commodity, instead of the complex and valuable clinician you know you are.
The truth is that patients do absolutely care about more than just cost.
But, we as practitioners are failing to communicate what additional value we will bring to their experience with us.
The problem is that many clinicians haven’t yet articulated what value they bring over and above the price-per-ml.
That’s why we designed this helpful template for you to fill out so that you can begin shouting about your value in your marketing, customer enquiries, and within the consultation too.
