“I’M NO GOOD AT SALES”
Stop telling yourself you don’t like ‘selling’. You’re actually changing lives.
You’ve been in the NHS for years so you spent your days helping people rather than trying to take their money, right? You hate being ‘sold to’ by sleazy car salesmen, right? You run a mile when a sales assistant in Gap asks you “Can I help you with anything today?”, right?
Sales is just not YOU, right?
That was the story I used to tell myself.
In fact, I used to be so bad at sales that I used to hear myself saying things like “You don’t need anything, you look great!” when potential clients at demo nights would ask me for advice.
I didn’t even ASK them what their concerns were! Who they hell was I to assume that I knew their desires and needs?
I tell you who I was. I was a scared sh**less new business owner, desperately trying to convince myself that my lack of sales skills was somehow an ‘ethical stance’.
And what was the outcome of this self-deception?
A LOSE-LOSE situation, that’s what. The prospective client just looked disappointed and walked away having not received the expert advice they’d come to a demo night for, and my business didn’t get a new customer.
So, before you continue telling yourself the “I’m not salsey” story, let me ask you this:
Are you passionate about aesthetics?
Do you get a massive buzz when a client smiles when they look in the mirror after treatment?
Do you shout at the TV when L’Oréal adverts claim their skin cream will ‘significantly reduce the appearance of wrinkles’ and you’re thinking, “B*** Sh**! Come to me for Botox instead”?
Well in that case, far from shying away from ’sales’, I believe you actually have a DUTY to pass on that passion to your clients by telling them how powerful aesthetics is and how you can help them solve their problems.
And that, my friend, is selling.
SALES IS SIMPLY COMMUNICATING YOUR PASSION TO PEOPLE IN A WAY THAT WILL INFLUENCE THEM TO COME ON BOARD AND ACCESS THE SAME JOY.
Think about a strong belief you have. It might be Brexit, or animal rights, or who deserves to win Strictly Come Dancing. Do you keep quiet about it? Hell no. You tell your friend when you meet them for coffee; you moan about it to the other parents at the school gate; you drum it into the kids so they have the same belief systems as you.
So, you can damn well do the same when it comes to our wonderful industry of aesthetics.
Through your expertise, you’re changing people’s lives, and I’d say that’s a pretty ‘worthy’ thing to shout about.