THE POWER OF BABY STEPS
Eileen, our Clinic Coordinator, was de-cluttering the other day, when she came across Tim’s old business card. I took it home for the memory box…
…Cut to an hour and a half later and I’m still rummaging through old files on a trip down marketing memory lane!
The attached photos of what I found show the evolution of the SkinViva brand, but more importantly they hold the key to a crucial pearl of wisdom:
EAT THE ELEPHANT ONE BITE AT A TIME
“You what?” Don’t worry, I’m not advocating animal cruelty. Let me explain.
If you’d told me 9 years ago when Tim suggested going into business together that today we’d be rocking a successful company with 28 colleagues, not only would I have not believed you but I would have run a mile!
And that’s the problem with eating elephants – where do you even start? It’s a scary big a job, so you end up thinking “Balls to this, I’m going to McDonald’s”, and that juicy elephant opportunity goes to waste.
So, let’s talk procrastination. What are you putting off right now?
Are you stalling treating clients because you lack confidence? THAT’S AN ELEPHANT. Forget it.
Instead, TAKE ONE SMALL STEP by picking up the phone to a pharmacy like Healthxchange (01481 736837) and get an account set up so you’re ready to go when you do get your first client.
Are you putting off doing a business plan? THAT’S AN ELEPHANT. Forget it.
Instead, TAKE ONE SMALL STEP e.g. set aside 1 hour to Google local salons to find places you could inject in. Have a nosey at their shop fronts on Google Streetview and look on their websites to see if they’re right for you.
Are you a non-prescriber and procrastinating a massive research session to find out how the whole prescribing thing works. THAT’S AN ELEPHANT. Forget it.
Instead, TAKE ONE SMALL STEP by going towww.skinvivatraining.com/downloads/ (password is svt) and scroll down to watch our ‘Business Considerations’ video.
Are you putting off creating a marketing plan? THAT’S AN ELEPHANT. Forget it.
Instead, TAKE ONE SMALL STEP e.g. creating a Facebook page (takes 2 mins, honestly) and invite your friends to like it.
Just like SkinViva’s marketing, you WILL get there, but only by doing it one small step at a time.
Now, I’m off to eat an elephant’s toenail 😉